Head of Marketing and Community Engagement

Astrea Academy Trust, Sheffield, S9 4WG

Deadline is tomorrow

• Closing date

  6 October 2024 at 11:59pm

• Date listed

  30 September 2024

Job details

• Job role:
  • Other support roles
• Visa sponsorship: Visas cannot be sponsored
• Subject: Head of Marketing and Community Engagement
• Working pattern: Full time
• Contract type: Permanent
• Full-time equivalent salary: £49,081.00 - £54,959.00 Annually (Actual)

Head of Marketing and Community Engagement job summary

Overview

The Head of Marketing and Community Engagement is a newly created position whose purpose is to develop the Trust’s brand advocacy whilst also supporting Astrea’s school leaders in enhancing their marketing and community engagement work. Working across our 26 schools in 4 regions, the successful candidate will not only own our web presence and develop and deliver a programme of annual publications, including annual performance reviews and strategy updates, but will also focus on supporting school leaders to develop and maintain strong relationships with parents, community members, and other stakeholders.

Responsibilities

Strategic Marketing and Relationship Building:

• Develop and execute marketing strategies to raise the trust’s profile and promote its schools, including the development and promotion of annual publications for external stakeholders.
• Advise School Leaders on building strong relationships with parents and other stakeholder groups, considering their unique contexts.
• Lead the development of the trust’s online presence, followed by accountability for ensuring that website content is timely, relevant and of a high quality.
• Create and maintain website content to showcase the trust’s achievements, programmes, and community impact.
• Develop and promote the Trust’s value proposition to schools who might want to join the Trust in the future.

Community Engagement:

• Implement programmes at school-level to enhance brand advocacy and positivity within local communities.
• Actively support schools in setting up Parent Advisory Committees, fostering collaboration and feedback.
• Monitor and assess the impact of community engagement initiatives, gathering insights for continuous improvement.

Digital Presence:

• Manage the trust’s website and social media platforms.
• Review and refresh the Trust’s website and online presence.
• Create thoughtful, high-impact campaigns delivering key messages to all stakeholders, supporting brand health and brand strength as an educational provider of choice and employer of choice.Work with the recruitment function to optimise online presence to attract prospective staff in all roles, as well as enhancing the Trust and schools’ attractiveness to students, parents, and community members.
• Monitor analytics and adjust strategies accordingly.

Organisation Development

o Develop and create content in support of the People and Organisational Development team, including recruitment marketing, optimising content channels, content publishing schedules understanding audience engagement periods to maximise engagement.

o Create content to support company culture, internal communications, internal document publishing / brochures, employee campaigns to deliver shared goals and common purpose raising the brand of the Trust.

Reporting and Collaboration:

• Report directly to the Assistant CEO.
• Collaborate with the Trust’s retained PR agency for strategic communications positioning, messaging and media handling.
• Work closely with the Trust’s people directorate to align marketing and engagement with internal communications.

Person Specification

Essential Qualifications and Experience

• Relevant experience and a proven track record in successful marketing, with strong written communication style.
• Proven experience in strategic marketing, preferably within the education sector.
• Strong understanding of digital marketing, social media, and brand management, including discernment between internal and external audiences.
• Experience of working in a distributed organisation.
• Experience of WordPress content management system (CMS), WordPress plugin libraries and an understanding of Search Engine Optimisation (SEO).
• Experience working with graphic design and marketing software.

Skills and Competencies

• Excellent communication skills, both written and verbal.
• Creative mindset with the ability to think strategically.
• Leadership and team management skills.
• Analytical skills to measure campaign effectiveness.
• Relationship-building abilities to engage with diverse stakeholders.

Additional Information

• Location: A substantial presence in the trust’s Sheffield head office and in schools in Cambridgeshire and South Yorkshire will be required, with specific arrangements subject to negotiation.
• Travel between schools is a requirement of the role, as the postholder will be expected to build face to face relationships with key colleagues. On this basis, the postholder will be expected to be able to make his or her own arrangements for travel between sites.

Commitment to safeguarding

Astrea Academy Trust is committed to safeguarding and promoting the welfare of children and young people. We expect all staff and volunteers to share this commitment. Posts are subject to enhanced DBS checks. 

Applying for the job

This school accepts applications through their own website, where you may also find more information about this job.

CVs are not accepted.

Visas cannot be sponsored.

If you're interested in teaching or training to teach in England as an international citizen, we can help you understand your next steps.

About Astrea Academy Trust

• Type: Multi-academy trust
• Website: Astrea Academy Trust website (opens in new tab)
• See more jobs: teaching-vacancies.service.gov.uk/organisations/astrea-academy-trust (opens in new tab)

Astrea is a trust that is coming of age and moving beyond its foundational years into a mature phase of development, our aim is that every child gets a brilliant education. Our work starts and ends with a universal belief in high standards and expectations for every child, no matter what barriers they face.

Underpinning our vision is a commitment that knowledge and scholarship will be celebrated, we want our children to become resilient in the face of challenge and we commit to providing all Astrea children with rich opportunities and to supporting them every step of the way. I am incredibly proud of what the Astrea family has achieved and as the trust matures, we are in a strong position to embark upon this next exciting phase, where all of our energy will be focused on providing a brilliant education which helps children to learn, thrive and lead successful lives.

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