Senior Marketing and Communications Officer

South Bank UTC, London, SW2 1QS

2 days remaining to apply

  • Application deadline

    19 May 2022 at 9:00am

  • Date listed

    9 May 2022

Job details

Working pattern

Contract type

Permanent

Salary

G4SUP15-SUP19(full time salary £28,552-£32,630per annum) pro ratedto 0.905FTE £25,839 -£29,530 per annum (actual salary)

Senior Marketing and Communications Officer job summary

Core purpose

In line with the school’s marketing and communications strategy, this is a highly operational role in creating a strong comms and digital presence, feeding into the school’s student recruitment priorities and creating copy and content for a range of hard copy and digital collateral. This role would suit a candidate with sound working knowledge and experience of social media platforms, strong copy writing skills and a flair for the English language. The successful candidate will be excellent at building relationships with stakeholders at all levels of the organisation and will be able to relate to young people. As a member of the wider administrative team, you will support with cover on the front desk particularly during break times and peak periods.

Main duties and responsibilities

Marketing

▪Optimise the life-cycle of student application and admissions journey, maximising the number of students between application and commencement, and engaging in marketing and feeder school activity where required.
▪Support with open evenings and other open events, attending all events and taking the lead for the operational logistics of such events, working with the AVP and Principal to create showcase talks (organising all AV needs with the appropriate staff) providing prospectuses, brochures and collateral accordingly.
▪Attend school events (out of hours) to create content, photography and footage to be utilised across all comms platforms to promote the school.
▪Create student ambassadorial teams to support with school events, act as tour guides and representatives of the school, and take photos/footage of school events.
▪Organise tour guides and ambassadors for school open evenings, liaising with UTC staff regarding showcases and demos, and taking photos during the events.
▪Lead on open mornings, organising student tours for visitors, and liaising with Principal and senior leaders for any showcase talks/demos, also arranging refreshments for such events.
▪Creation of marketing and promotional brochures and materials, in line with brand guidelines and school ‘look and feel’, liaising with relevant graphic designers and print companies.
▪Under the direction of the Principal and Executive Principal, plan, implement and schedule campaigns (both digital and other collateral) to achieve student recruitment objectives, developing effective activity that increases performance both in terms of engagement and applications.
▪Creating video and image content, including procurement of professional shoots, for digital and hard copy marketing purposes. ▪Identifying and ordering relevant and on trend promotional materials and merchandise for internal and external events.

Social media
▪Creating live copy, content, photography for all social media posts across the full range of platforms, constantly responding to school priorities and themes, and evolving the platforms.
▪Creation and scheduling of branded posts and content during key student recruitment periods, working closely with the transition and admissions team to tie in with timelines and ensure relevance of content.
▪Creation and scheduling of general branded posts to raise the profile of the school locally, nationally and within the education sector.
▪Actively build relationships with key stakeholders across the school, such as heads of department, staff and students in taking responsibility for, and actively promoting, social media platforms as a widely recognised school communications channel.
▪Use analytics tools to monitor performance, create efficiencies and make recommendations for improvement.

Website

▪Administer all content on the school website, ensuring compliance and conducting analytics.
▪Regularly update the calendar and term dates section of the website, ensuring all entries are up to date and accurate.
▪Under the direction of the Principal and Executive Principal, maintain the brand look and feel of the website, advising on best practice and innovations in website development, deploying an action plan as appropriate.
▪Use analytics tools to monitor performance, create efficiencies and make recommendations for improvement.
Enrolments
▪Oversee enrolments process, working closely with the Post 16 student services team to ensure all course information is current, up to date and communicated clearly to applicants.
▪Communicate regularly with the SENDCO and their team to stay abreast of EHCP applications.
▪Monitor all admissions enquiries, ensuring keep warm activity is undertaken with applicants.
Ensure the admissions section on the website is regularly updated, is relevant, and holds the key statutory information regarding admissions, admissions policy, and the right to appeal.
▪Continually review and evolve the admissions service, ensuring all processes and associated paperwork are up to date and fit for purpose, capturing the key appropriate data.
▪Take responsibility for entering data for all new students into SIMS, ensuring data is consistent, comprehensive and is in line with the requirements for School census, liaising with the Data and Exams Manager to ensure integrity of this data.
▪Ensure all leavers are recorded in SIMS appropriately, liaising with student services staff to identify leavers’ new schools and forwarding on their files accordingly, as well as CTFs.
▪Take responsibility for the Admissions Plus platform, ensuring all data is recorded and uploaded to SIMS accordingly, attending training for the software when required.
▪Liaise with the Front Desk/Administration Officer to ensure all new students are issued with letters/logins and are able to access the cashless catering system. ▪Ensure student induction arrangements are fit for purpose, liaising with the relevant staff across the school to provide a warm and productive transition for students to the academy community. ▪Record all relevant student information and data in SIMS such as UPNs, UCIs and ULNson entry to the UTC.
▪Regularly review processes and systems with the Principal, SLT line manager and marketing personnel to ensure the school retains as many leads and prospective students as possible.

Other

▪Lead on the school’s newsletters, taking responsibility for the creation of all copy, content and photography.
▪Securing publicity and press coverage for reputational benefit, writing press releases and articles for sector publication and journals.

Support with General Front Desk and Administrative responsibilities

▪Answer calls and enquiries by phone, responding directly where possible, transferring calls and taking/forwarding detailed and comprehensive messages to relevant staff as appropriate.
▪Monitor the whole school email account regularly throughout the day, responding directly where possible and forwarding detailed and comprehensive messages to relevant staff as appropriate.
▪Act as a point of contact on the front desk for visitors to the school, dealing with queries professionally in a warm and friendly manner, forwarding detailed and comprehensive enquiries to relevant staff as appropriate.
▪When supporting on the front desk, take responsibility for ensuring all visitors to the school are signed in appropriately via the electronic sign in device, and that vetting/safeguarding docs are evidenced and recorded in line with Ofsted and DfE requirements.
▪Undertake general administrative tasks, including word processing, mailings, photocopying, post, as directed by the Principal’s PA on occasion, supporting colleagues where necessary.

General

▪Support with other administrative work, when required, and especially during peak periods.
▪Be a first aider for the school, providing first aid to students and staff.
▪Any other duty as reasonably directed by the Principal, commensurate with the level of the post

Additional allowances

Local GovernmentPension, perks and benefits package, free lunch (when community dining), employee assistance programme, cycle to work scheme, season ticket loan, Specsavers eyecare, on-site gym

Applying for the job

You can find the applicant information pack and application form on the Tes website. See link below

More on how to apply (opens in a new tab)

About South Bank UTC

School type
Free School, ages 14 to 19
Education phase
View all Secondaryjobs
School size
289 pupils enrolled
Age range
14 to 19

Dear Colleague,

Thank you for your interest in this role at South Bank UTC. We are at a very exciting time in our journey as we continue to grow in both size and stature within the local and wider London educational landscape.

We opened to students aged 14-19 in Brixton in September 2016 as a brand new school, and benefit from incredible specialist facilities that are the envy of many colleges and universities let alone schools. Close to central Brixton, we benefit from being in a vibrant, dynamic, rewarding and inspiring place to work, and enjoy excellent transport links. As we move forward and evolve as a specialist provision, we are currently consulting on becoming a 6thForm only Academy from September 2023and are looking to incorporate a new Finance specialism into our curriculum.

Our vision is to develop young professionals with the skills and knowledge for successful careers in the engineering and health industries. We do this through a highly specialised curriculum and offer GCSE, BTEC and A-level provision. Our curriculum is supported via our core values of INNOVATION, INTEGRITY and INTENT; these help guide students and staff alike towards excellence.

Supporting our vision and values is our mission to maximise achievement through innovative teaching and learning and high quality partnerships with London South Bank University and our Industry partners including: Skanska; Essentia; Guy’s and St Thomas’ NHS trust; and King’s College NHS trust. We are proud that our students benefit directly from real-life employer challenge projects, delivered alongside our sponsors and designed to develop authentic, contextualised learning. As a result, our students are motivated and highly engaged by the offer of a professional, mature learning environment.

Not only do our young people have the opportunity to study high quality academic and technical qualifications, they learn valuable key employability skills to equip them for the modern workplace. Our students are also fully supported through high-quality, personalised pastoral care.

This role will require high levels of personal and professional commitment and the ability to work successfully as part of a team will be essential. You will be required to be highly adaptable and flexible and will need a strong work ethic. In exchange, the UTC will offer first class career development opportunities, high quality personalised CPD, the chance to work with cutting edge equipment, with engaged employer and university partners and an outstanding group of young people.

You will have the unique opportunity to play a central role in developing an exceptional UTC. We would love to hear from you if you feel you have the skills and expertise we need for this key role. Do contact me directly should you wish to discuss the role in more depth.

Yours faithfully,

Austin Sheppard
Principal

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